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Flatlander Meatloaf & Giveaway!

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Last year my cousin, Eric, started up his own barbeque sauce company called Flatlander (you know, because we live in Kansas–the flattest place on Earth!), and I am in love with his products.  There are three: Original Barbeque Sauce, Spicy Barbeque Sauce, and Doo-Dah Rub.  (Doo-Dah is Wichita’s nickname in case you were wondering about that one).  They are all fantastic but I can’t get enough of the spicy sauce.  I went through an entire bottle yesterday!  Sometimes I will just take slices of cheddar cheese and pour some of that sauce on top for a snack, and once I even poured some directly into my mouth.  I’ve never been a huge barbeque sauce lover, but I do love this sauce!

The original sauce is sweet & perfect.  The spicy is mild enough that even people who don’t like heat would enjoy it, but I really like the zip it has compared to the original.  The rub is a blend of spices & sugar and tastes incredible on chicken.  OK, it tastes incredible on everything–it’s very versatile.  I even put it on my green beans once!

My favorite thing to make with the sauce is Smoky Barbecue Chicken Pizza, but it is good on anything.  My most recent creation is this meatloaf, which I named after the company since I used two of Eric’s products in it.  It is a fun twist on traditional meatloaf, with bacon, cheddar and onions in the loaf and barbecue sauce, more cheddar & bacon, and french-fried onions on top.  Paula Deen, eat your heart out!

Flatlander Meatloaf
Printable Recipe

4 slices bread
2 lb lean ground beef
1 ½ cups shredded cheddar cheese, divided
6 slices bacon, cooked and crumbled, divided
1 small onion, chopped
1 (8 oz) can tomato sauce
1 egg, lightly beaten
2 T Doo-Dah rub*
½ t salt
¼ t pepper
½ c barbecue sauce (I used Flatlander’s spicy)
1/3 c French fried onions

Preheat oven to 350 degrees.  Tear the bread slices into small pieces and process in a food processor or blender until fine crumbs.  In a large bowl, mix the bread crumbs with the ground beef, 1 cup of the cheddar cheese, 3 slices of the crumbled bacon, onion, tomato sauce, egg, Doo-Dah rub*, salt & pepper.  Pat it into a loaf pan and spread the barbecue sauce on top.  Bake for 1 ½ hours (or until a meat thermometer reads 160° F), then remove to drain off the fat & juices, then put more sauce if desired & sprinkle remaining ½ cup cheese, 3 slices crumbled bacon & French fried onions.  Bake until cheese is melted, about five more minutes.  Remove and let sit 10 minutes before slicing. 

*If you would like to make this without the Doo-Dah rub, you could try omitting it completely, replacing it with a mixture of 1 T brown sugar, 1 t paprika, 1 t chili powder and 1 t garlic powder, replacing it with your own meat rub, or replacing the tomato sauce with barbecue sauce.

Recipe source: Recipe Rhapsody

If you would like to win a bottle of all three products as pictured above, simply leave a comment below telling me what’s your favorite thing to make (or eat) with barbecue sauce. To gain an extra entry, subscribe by email (box in upper right corner of my blog) or RSS and let me know you did (or already do) in a second comment. Winner will be chosen using a random number generator and will be announced Tuesday, April 20, 2010. Deadline to enter is Monday, April 19, 2010 at midnight.  Sorry, time’s up! Winner below.

Congratulations to Suzie, commenter number 19, who loves bacon-wrapped barbecue shrimp! The sauce is on its way–go wild!

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About Veronica

I have a kitchen addiction and love to collect & share recipes. My passion is baking but I love to cook as well. The only thing I don't like to do in the kitchen is wash dishes, but my husband generally does them for me in exchange for his dinner.

45 responses »

  1. I would love to get my hands on this sauce and rub.. i’ve only heard about it for a year or so now?? LOL
    let me..

    iI think i would make a pizza…or a calzone with loads of sauteed red onions, slices of roast beef, mushrooms, and peppers…

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  2. and i do subscribe on email …lol

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  3. I’d have to go with BBQ Shrimp and Cheddar Cheese grits…yeah I’m a southern girl! LOL Btw, we like it spicy! :)

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  4. I use to BBQ. Can’t BBQ without BBQ sauce

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  5. Wow, that is one over-the-top meatloaf. Love it! I’d love to enter to win – great giveaway!

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  6. As a former St. Louisan and now a well transplanted San Diegian I believe the true test of a spicy BarBeQue sauce and rub, is ribs…pork ribs in any cut; Santa Barbara, baby back, St. louis or the traditional Spare.

    Ribs would be lightly oiled and rub applied, wrapped and refrigerated overnight.

    I would Que them slowly at about 275-300 F over indirect heat in a covered Weber kettle. Kingsford charcoal with Hickory blocks well soaked to provide smoke. Charcoal started with a chiminy device to alleviate any possibility of “starter fluid flavor”. I don’t care for hydrocarbons in my food.

    The sauce will be applied during the last 10 minutes of cooking. The timing will vary depending on the rib cut and size.

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  7. WHERE can I get this sauce? I have tried every brand on the store shelves and just haven’t found anything to be loyal to…. I’m soooo ready to try this one! :) thanks! and my fav thing to use BBQ sauce on is PORK STEAK on the GRILL :) Mmmmmmmmmmmmmmm!

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    • You can click the Flatlander link above to contact them through myspace or email Eric at flatlanderbbq@att.net . Sauces are $6/bottle and the small rub (as shown) is $4. They have a larger rub that I believe is $6 but don’t quote me on that. Since you live here in Wichita, I can do the legwork for you–let me know which ones you want!

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  8. Ok, so you know my first question will be what is it made from, so I can tell if Wesley can have it. I am more excited about the rub, because we use rubs a lot on our bbq. Sauces tend to be un-Wesley friendly, so we don’t use them as often. I guess my favorite use is to mix it with ranch to make a dipping sauce or on pulled pork.

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    • OK, here’s what’s in the sauce: tomato sauce, cider vinegar, Worcestershire sauce, yellow mustard, garlic, black pepper, cayenne pepper, seasoned salt, onion powder, liquid smoke, lemon juice, chili powder, molasses, Coke Cola, and brown sugar. It doesn’t seem like any of that would be non-allergy friendly but you’d know better than me. Love your idea of mixing it with ranch for dipping sauce!!

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  9. Veronica, I’ve gotta say, my favorite thing to make with those sauces would be your meatloaf! It looks awesome-another one of my favorite comfort foods!

    Dewey, your ribs sound great- I’ve got the Weber Kettle at camp and love using it in the summer months-

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  10. I just ate dinner, and I’m literally drooling looking at your meatloaf…it looks amazing! Thanks for hosting this giveaway, Veronica! What a cute name for their company! My all-time favorite thing to make w/ bbq sauce is cheesy bbq chicken pizza. :)

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  11. Your on my RSS feed. :)

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  12. Oh man, Veronica, that meat loaf looks delicious!
    I love to make ribs with BBQ sauce. But something weird and embarrassing, I like to put BBQ sauce on macaroni and cheese. My hubby thinks I am so gross!

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  13. Two different things that we like to do… one pretty common and the other kinda weird. First, we love it in our meatloaf and secondly, its good mixed with tuna and eaten with rice…

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  14. Your meatloaf looks amazing!!!!

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  15. Me too! Me too! I want to try this sauce! Your meatloaf is so sexy…love the ingredients.
    I had bbq pizza when we were in TN last week and will defiinitely be making one when weather permits.

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  16. I love bbq sauce on TOFU (believe it or not!). TRY IT sometime! GRILLED BBQ Tofu. Oh and also I love to eat it on grilled Portabello Mushroom burgers, YUM!!

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  17. I love the classics, give me a chopped beef BBQ sandwich any day!

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  18. Your food looks fantastic!! I love all kinds of bbq but, one of my favorites is shrimp wrapped with bacon and covered in bbq sauce. Skewer the shrimp and grill. Yum, yum!

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  19. I am subscribed now. I didn’t know you blogged here. My friend just came over here and I was thinking about blogging here also :)

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  20. I would love to try a pulled pork BBQ pizza with that sauce woman! I’ve never made one but theres a first time for every thing. Paula Deen eat your heart out! lol

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  21. Hee hee hee. For some reason, this SO reminds me of Biz. I hope she enters too! I seldom cook with BBQ sauce, mostly because I can’t find a good one. Would love to churn my brain with these!

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  22. Mmm, I like free stuff, count me in! I like BBQ on Hawaiian pizza…

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  23. I absolutely love bbq sauce. I love making a grilled cheese sandwich and dipping it in bbq sauce, its to die for!!

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  24. I am an email subscriber!

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  25. Pingback: Rolo Pretzel Turtles « Recipe Rhapsody

  26. Kriss Vance (Quarterly Keyer- Wichita DCO REC Data Entry Specialist)

    I would love the BBQ sauce! I just purchased a brand new steel propane grill and have a blast grilling.

    I plan on using this on BBQ Chicken. I am half asian and we love it! (although I heard that the brothas love it more. Only if I could hook up a waffle maker on my grill, I would be RICH!)

    I love all sorts of BBQ sauce and always like to taste new brands. I like the hickory version the best, the kind that has a little zing to it.

    How do you guys enjoy your BBQ sauce on grilled items? Do you like to cook the food, take it off of the grill and then place the sauce on it, or do you like to apply the sauce while its on the grill and get the baked on sauce on your food?

    Hook me up with the sauce, I will use it til its gone. I usually have UFC parties at my house and will use this sauce on a grill party so one bottle can reach several people.

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  27. OMG your meatloaf picture is awesome! My favorite use for BBQ sauce is DIP! I dip just about everything in sauce! Second favorite would be ribs. MMMM….ribs…..I would love to try your sauce. Thanks! I found your site through your rolo/pretzel/pecan picture on foodgawker! Another recipe I have to try!

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  28. Erin from Long Island

    Nom Nom Nom!

    Your meatloaf looks kinda scary, but in a good way!

    I love BBQ sauce on sweet potato fries. I also use it in place of hoisin sauce if I run out!

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  29. Erin from Long Island

    girl, you KNOW I already subscribe!

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  30. I don’t do much with BBQ sauce. I love the fact that this is homemade, natural and local. That’s enough for me to support it! If I win, I will get creative, meatless :)

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  31. Pork ribs! Your food looks to-die-for!

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  32. Hi Veronica!
    I love your new blog!!! Looks great!
    Have a good weekend
    Jackie

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  33. Pingback: Lemon Squares « Recipe Rhapsody

  34. Hi!

    My favorite things to make with barbeque sauce is chicken! But I also like to have it with pulled pork and on top of meatloaf (next to ketchup)!

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  35. Baked potatoes. I LOVE to put just bbq sauce – no butter, no sour cream, no extras… just give me the bbq sauce and a baked potato. If you haven’t tried it… try it. You’ll become addicted just like me. :o)

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  36. Love to try anything new! Found you on foodgawker.

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  37. That meatloaf looks amazing! I guess my favorite things to use BBQ sauce on is BBQ chicken and BBQ ribs. I also make my version of Chili’s Monterey Chicken which calls for BBQ Sauce to be spread on the chicken, then bacon, then cheese. Followed by diced tomatoes and green onions. You can bake it or cook in a sillet.
    digicat{AT}sbcglobal{DOT}net

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  38. Oops, that was cook it in a SKILLET not a sillet.

    I subscribed to your blog’s newsletter by e-mail
    digicat{at}sbcglobal{dot}net

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  39. Christine Marceills

    Hi Veronica, I think that sauce would be excellent mixed up with shredded roast beef for bbq burritos or taquito’s. I was also thinking maybe bbq pork nachos. My husband loves Mexican food and bbq, so why not combine them right?

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  40. OMG it looks and sounds so delicious. Perhaps if I don’t win I should buy some and you could bring it on mother’s day. Yah, that’s a good idea……..

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  41. Pingback: Fall Favorites « Recipe Rhapsody

  42. Pingback: Roasted Tomato & Portabella Meatloaf | Veronica's Cornucopia

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